The logo is an abstraction of the fundamental concept of Land Genetics – a mutually beneficial alignment between the land and humans in all aspects of their life. The image depicts the earth, her forces, its spirit in a dynamic harmony with humans. The vertical and horizontal arcs indicate the earth forces. The navy blue lines are an abstraction of architecture / infrastructure – our homes, factories, and businesses, etc. The face has a dual significance. It depicts the humans and the spirit of the earth. The calm and content expression on the face is a manifestation of the humans, their lives and business being in joyous alignment with the earth. The little piece of green indicates prosperity/affluence that results from an alignment.